Campaign+Paper

**Introduction ** Everyone loves to have a good time while eating. At Sidekick's Bar and Grill you can sit back, relax, and catch up with family and friends. The atomosphere of this amazing restaurant melts away the stress of the busy work day. Family and friends can come and enjoy the mouth-watering food and fun entertainment. Sidekicks' Bar and Grill uses the need to escape and the attention approach to target an audience.

**Interview ** Sidekick's Bar and Grill is very well known for their unique tasting booyah. They also have a Friday Night Fish Fry every week. Their staff has been around ever since Sidekick's has opened, and they make all the customers who come in feel like they're family. Sidekick's has something great for the whole family. There are games such as pool and arcade games. There are nine flat-screen televisions that have some type of sporting event playing at all times. Best of all, Sidekick's has a great array of food and drinks for a great price. Some of the appeals that were chosen were the need for attention because people who go out to a bar and grill would like to feel wanted. When they go to Sidekick's they will feel wanted by the wonderful staff that is so welcoming. Another appeal that would work well with the Sidekick's Campaign is the need to escape. People want to come and relax after work and have a stress free good time. At Sidekick's Bar and Grill, they could do just that-escape from the outside world, and free your mind of all the stresses. An approach that would target the audience Sidekick's would like to see at their restaurant is the attention approach. They want to grab the audience's attention by showing all the fun things there is to do at Sidekick's. They can have special effects on their commercial to grab people's attention and want to eat at the restaurant. ** Commercial **An ad for Buffalo Wild Wings restaurant and bar is a good example because it has a friend atmosphere and a kick of fun for adults at the same time. It also targets the same age groups as our campaign would like to. The commercial has a fun swing to it and is fun to watch, and it makes you want to go out and find the nearest one. In the commercial it also has a fun sound with the noise being people laughing and joking. This ad also has a narrator with a deep but strong, fun voice to make it seem like what he says you should do right away. Another commercial that was found that target the age group our campaign would like to reach out to is one for Applebee's. Its a place to meet friends to get something to eat and be able to still be in a very relaxed but fun environment. It also has a very fun feel of people laughing and hanging out with friends. The narrator in this ad was a womans voice that sounds like she isn't having a good time, but once the people get to Applebee's she is a lot more cheerful. A third commercial is for Red Robin. They show a delicious hamburger that is unique to their restaurant. This commercial targets the age group that the campaign for Sidekicks wants to target. The commercial is humorous, (it's about a virtual monkey trying to steal a man's hamburger,) which the viewer will connect to the restaurant as fun and light-hearted. People will want to go for the unique food and fun atmosphere. Thats how Sidekick's wants their campaign to be, fun and friendly, just enough to make your day better. Plus, its a place you can just sit around with friends and catch up on everyone's life. Sidekick's Bar & Grill is the same type of relaxing atmosphere.

**Print Ad** An ad for Budweiser Beer is a good example that targets the same type of age group as Sidekick's Bar and Grill. The ad that was shown had a scene that looked fun and appealing to people who are older. Sidekick's sells Budweiser Beer, so people who would like to drink that beverage would go to Sidekick's and order it. This ad would be beneficial to the restaurant and to the Budweiser company. The elements of the ad that would be successful to the company would be the pictures shown in the ad. The people having fun shows that if you drink beer, you will have fun too. People get a psychological feeling about the beverage, and they want to drink beer to see if they will be like the people in the ad. Another ad that would target the same type of audience would be a sports ad for the Green Bay Packers. During football games in the Green Bay area, people are either at Lambeau Field, at home watching the game, or at a restaurant viewing it from the televisions posted to the wall. Sidekick's Bar and Grill would be a great place to go to during football games. People would have a fun time cheering for the Packer's together. They could watch any football game on the televisions posted everywhere in the bar. There are also sport games at the restaurant. People can play pool and shoot darts at Sidekick's. Sidekick's wants their campaign to have sports lovers and the layed back type of people coming to their bar and grill.

In conclusion, Sidekick's Bar and Grill would be a great place to come and have a good time with your friends and family. This campaign targets families to come in and enjoy their delicious booyah among other unique food dishes. Families need a place to bond with their parents and children. Sidekick's Bar and Grill is the perfect place for people to get together and melt away stress. While eating at Sidekick's Bar and Grill, for a brief moment, the customers get to sit back and enjoy life. They laugh, joke, and watch their favoirte sports team dominate their opponant. Come on in to Sidekick's Bar and Grill to have a rocking time! The resaurant is located across from the West De Pere Festival Foods grocery store. :)
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